A transnational strategy seeks to achieve both global integration and national responsiveness.

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A transnational strategy is characterized by a high degree of global integration, which means that the company tries to optimize efficiency by integrating production and distribution across countries. At the same time, a transnational strategy also seeks to be responsive to local markets, cultures, and regulations, by adapting products and strategies to fit the specific needs of each country or region. This combination of global integration and local responsiveness is a key aspect of transnational strategy.

A Transnational Strategy Seeks to Achieve Both Global Integration and National