Scenario - Theresa Teutul
Theresa Teutul was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-Using the logic of the BCG grid, Theresa should recognize that her strategic business unit was in which quadrant?
A) Star
B) Cash Cow
C) Question Mark
D) Dog
E) None of these

Question

Scenario - Theresa Teutul 
Theresa Teutul was an executive with Digital Industries, a leading manufacturer of color televisions. She recognized that the color television market in the late 1970's was facing significant challenges. After two decades of highly successful development and marketing, the sales of color televisions had slowed and replacing older color television sets largely created her market.
-Using the logic of the BCG grid, Theresa should recognize that her strategic business unit was in which quadrant?
A) Star
B) Cash Cow
C) Question Mark
D) Dog
E) None of these

Quizplus · Accepted Answer

The color television market in the late 1970s was mature with slowed sales growth, indicating it was a "Cash Cow" in the BCG grid, generating steady cash flow but with limited growth prospects.