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The Possible Outcomes of a Two-Firm Nonrepeated Promotional Campaign Are

Question 38

Multiple Choice

The possible outcomes of a two-firm nonrepeated promotional campaign are summarized as follows:
The possible outcomes of a two-firm nonrepeated promotional campaign are summarized as follows:    -According to the information given,it would be best for firm B to A)  concentrate on local radio spots regardless of the promotional campaign chosen by firm A. B)  concentrate on mailbox flyers regardless of the promotion campaign chosen by firm A. C)  match A's strategy; that is, if A chooses radio advertising, B should do the same. D)  choose the opposite strategy from firm A; that is, if A chooses radio, B should choose mailbox flyers. E)  allocate one-half of its promotional budget to local radio advertising and one-half to mailbox flyers.
-According to the information given,it would be best for firm B to


A) concentrate on local radio spots regardless of the promotional campaign chosen by firm A.
B) concentrate on mailbox flyers regardless of the promotion campaign chosen by firm A.
C) match A's strategy; that is, if A chooses radio advertising, B should do the same.
D) choose the opposite strategy from firm A; that is, if A chooses radio, B should choose mailbox flyers.
E) allocate one-half of its promotional budget to local radio advertising and one-half to mailbox flyers.

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