Norma is trying to decide which of four dresses to buy.For each dress,she carefully considers the cost,appearance,and quality.She then ranks the dresses in order of desirability and buys the most desirable one.Norma's decision is in accord with _____ theory,which is a _____ model of human decision making.
A) prospect; normative
B) expected utility; normative
C) prospect; descriptive
D) expected utility; descriptive

Question

Quizplus · Accepted Answer

Norma is considering the cost, appearance, and quality of each dress, which aligns with the expected utility theory. This theory suggests that individuals make decisions based on the expected utility, or perceived value, of each option. Additionally, the expected utility theory is a normative model, as it prescribes an ideal course of action for decision-making. Therefore, choice B (expected utility; normative) is the best answer.

Norma Is Trying to Decide Which of Four Dresses to Buy.For