Angelica believes that hair salons have better shampoo than grocery stores,so she buys shampoo from salons only.She reads in Consumer Reports that there is no difference between shampoos available in the two places.Given what you know about heuristics,you could predict that Angelica has developed a(n)_____ about shampoo and _____ change her buying behavior.

Question

Quizplus · Accepted Answer

Angelica has developed a heuristic, which is a mental shortcut or rule of thumb, leading her to believe salon shampoos are superior. Despite evidence to the contrary, heuristics often result in people sticking to their beliefs, so she likely will not change her buying behavior.

Angelica Believes That Hair Salons Have Better Shampoo Than Grocery