Imagine you are recruiting people to volunteer to do part-time tutoring of elementary school kids.Dissonance theory would suggest that a successful strategy to enhance the commitment of the volunteers would be to pay them:

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Dissonance theory suggests that when people engage in a behavior that does not match their attitudes, they experience cognitive dissonance, which causes discomfort. If volunteers are paid a substantial amount, this could create the impression that they are only doing it for the money, which could diminish their intrinsic motivation and enthusiasm for the task. Offering only a token amount of money or no payment at all would align better with their motivation to help and make the volunteers feel that they are doing a good deed, which can enhance their commitment.

Imagine You Are Recruiting People to Volunteer to Do Part-Time