When making a purchase, modern consumers are more likely to
A) shop at a physical store.
B) use a single information channel.
C) know little about the product or service.
D) know just as much about the product or service as the sales staff.
E) require more help making a purchase decision.

Question

Quizplus · Accepted Answer

With access to online reviews, product data, and comparison shopping, modern consumers are well-informed and can match or even surpass the knowledge of sales staff. Therefore, they are more likely to know just as much about the product or service as the sales staff.

When Making a Purchase, Modern Consumers Are More Likely to