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The Advertising Committee for a Politician Is Going Door to Door

Question 53

Multiple Choice

The advertising committee for a politician is going door to door and asking people to put a big ugly election sign on their lawn. If people refuse, they ask them if they would consider putting a smaller sign on the lawn. The committee is using


A) the foot-in-the-door strategy.
B) the door-in-the-face strategy.
C) the elaboration likelihood model.
D) the negative appeal approach.

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