Susan drives by a particularly unusual apartment building each day on her way to and from work. Initially, she does not think much of the structure and actually has a mild dislike for it. However, after several months of commuting, she starts to like the apartment building and is even considering trying to rent an apartment there. This change in Susan's feelings about the building best demonstrates

Question

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This change in Susan's feelings about the building best demonstrates the mere exposure effect, which states that people tend to develop a preference for things simply because they are familiar with them. As Susan drives by the building each day, she becomes more familiar with it and develops a liking for it.

Susan Drives by a Particularly Unusual Apartment Building Each Day