There is no unambiguous measure of the value of brand equity
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Q8: Shareholder value and firm value are different
Q9: Benchmarking of processes in industries other than
Q10: Innovation measures are rarely used non-financial metrics
Q11: Companies with substantial excess cash flow often
Q12: Identifying key drivers of performance is crucial
Q14: The balanced scorecard concept is more easily
Q15: The residual value calculation is one of
Q16: There are many excellent measures of the
Q17: Revenue enhancement is a possible synergistic benefit
Q18: Corporate dashboards are an outmoded and unnecessary
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