Researchers wanted to investigate how people selected the cars that they wanted to buy, and they thought they would use stimulus scaling to do so. All things being equal, which of the following techniques would be appropriate for this kind of investigation?

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All the options listed are appropriate techniques for stimulus scaling in the context of investigating how people select cars. Pair-comparison scaling involves comparing pairs of items (cars, in this case) to judge which is preferred. Multidimensional scaling can help identify the dimensions (e.g., price, brand, features) that influence choices. Rank-order scaling requires respondents to order a list of cars based on preference. Each method offers a different approach to understanding the factors influencing car selection.

Researchers Wanted to Investigate How People Selected the Cars That