Yolanda Was Interested in the Depiction of Women in Print-Media

Yolanda was interested in the depiction of women in print-media (e.g., magazines, advertisements, newspapers), particularly the way that the features of the "ideal" woman have changed over the past seven decades. Should she use deductive or inductive content analysis? Provide justification for why she should use one type of content analysis or the other. In addition, provide an example of two coding units that might be relevant to her content analysis, and be sure to explain why they would be considered relevant coding units.