McDonald's states that it would like "to satisfy the world's appetite for good food, well-served, at a price people can afford." The preceding reflects McDonald's
A) cost-leadership strategy.
B) mission.
C) annual goal statement.
D) advertising campaign.

Question

Quizplus · Accepted Answer

The statement reflects McDonald's mission, which is a broad and enduring statement of an organization's purpose, defining why it exists, and what it seeks to achieve. The statement indicates McDonald's focus on providing good food and service at an affordable price, which guides the company's strategic decisions and actions.

McDonald's States That It Would Like "To Satisfy the World's