Corporate-level strategy is concerned with the total direction of the enterprise and the selection of specific businesses.

Question

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Corporate-level strategy is indeed concerned with the overall direction of the enterprise and the selection of specific businesses. It involves making decisions about which businesses to pursue or divest, how to allocate resources, and how to create synergies among different business units under the same corporate umbrella. This is in contrast to business-level strategy, which focuses on how individual businesses can compete in specific markets or industries.

Corporate-Level Strategy Is Concerned with the Total Direction of the Enterprise