Benny and Jerome investigated whether people held different attitudes toward certain types of desserts. To do so, they had participants rank six types of desserts, with 1 = best and favorite, and 6 = worst, least favorite. This example would be considered a(n):
A) nominal scale
B) interval scale
C) ordinal scale
D) ratio scale

Question

Quizplus · Accepted Answer

The ranking of the desserts creates an order, so this is an ordinal scale. A nominal scale would involve assigning a label or category to participants (e.g. male/female), an interval scale would have equal intervals between each value (e.g. temperature in degrees Celsius), and a ratio scale would have a true zero point (e.g. weight in kilograms).

Benny and Jerome Investigated Whether People Held Different Attitudes Toward