The idea of people using conscious or pre-conscious techniques to facilitate others thinking positively of them is a modern development.

Question

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The idea of using conscious or pre-conscious techniques to influence others' perception of oneself can be traced back to ancient times. For example, the Greek philosopher Aristotle wrote about the art of persuasion, and leaders throughout history have used various techniques to increase their likeability and influence.

The Idea of People Using Conscious or Pre-Conscious Techniques to Facilitate