People tend to engage in identity maintenance when there is a small discrepancy between their desired social identity and the feedback they receive.

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When there is a small discrepancy between one's desired social identity and the feedback they receive, individuals are more likely to engage in identity maintenance processes to bring the discrepancy in line. This may involve changing their behavior or seeking out feedback that confirms their desired identity. However, when the discrepancy is large, individuals may disengage from their desired identity altogether.

People Tend to Engage in Identity Maintenance When There Is