A useful way of looking at your personal brand in terms of impression management is that your brand is your
A) collection of visible shortcomings.
B) professional self.
C) personal self.
D) collection of strengths and weaknesses.

Question

Quizplus · Accepted Answer

Your personal brand is essentially your professional self - how you present yourself to the world in a work context. It is the collection of attributes that define you in the eyes of others, and it is something that you can actively manage and shape through various means, such as your online presence, your interactions with others, and your work output. While your personal brand may be informed by your personal self (i.e. your values, beliefs, and personality), it is ultimately focused on your professional image and reputation.

A Useful Way of Looking at Your Personal Brand in Terms