Placing a positive spin on negative events is more likely to work effectively as impression management when a
A) popular culture celebrity appears in ads defending the company.
B) company spokesperson denies that a problem exists.
C) company spokesperson admits that a problem exists.
D) high-level company executive appears on television ads explaining the company's side of the story.

Question

Quizplus · Accepted Answer

When a company spokesperson admits that a problem exists, it shows transparency and honesty, which can build trust with the audience. Placing a positive spin on the negative event in this context can be effective in showcasing the company's efforts to rectify the situation and prevent it from happening again. Choosing option A, B, or D may not have the same impact as they do not address the issue head-on and may come across as insincere or defensive.

Placing a Positive Spin on Negative Events Is More Likely