Advertising that uses image claims can be described as:
A)Associating the organization or firm with sustainability to benefit the consumer
B)Promoting the organization's production processes and life cycle analyses
C)Providing information about the socio-economic impact related to products
D)Focusing on the environmentally sustainable attributes of products.

Question

Quizplus · Accepted Answer

Image claims in advertising often involve associating the organization or firm with positive concepts like sustainability, which is meant to benefit the consumer's perception of the company or its products, rather than providing detailed information about production processes, socio-economic impacts, or specific product attributes.

Advertising That Uses Image Claims Can Be Described As