The process of disaggregating industries based on certain characteristics is called:
A)Positioning
B)Segmentation
C)Strategic Grouping
D)Industrial Analysis

Question

Quizplus · Accepted Answer

Segmentation is the process of dividing a larger market or industry into smaller subgroups based on specific characteristics, such as demographics or behaviors. This allows companies to tailor their products and marketing efforts to better meet the needs of specific segments. Positioning refers to the way a company wants consumers to perceive their brand or product, while strategic grouping and industrial analysis are broader terms that encompass a variety of analytical techniques for understanding industries and markets.

The Process of Disaggregating Industries Based on Certain Characteristics Is