Corporate strategy can be best described by:
A)Positioning and activities for LOB in single industry or market.
B)Focused on multiple LOB, defining various markets and coordination.
C)Coordination and motivation of economic activity to achieve goals.
D)Essence of a company's existence that is strongly correlated to success.

Question

Quizplus · Accepted Answer

Corporate strategy involves planning and coordinating multiple lines of business (LOB) and defining various markets. It's about creating a long-term roadmap for the company's growth and success by leveraging all its resources, capabilities, and opportunities. A single industry or market positioning belongs to business-level strategy, while coordination and motivation of economic activity to achieve goals is more about functional-level strategy. The essence of a company's existence that is strongly correlated to success may be its mission or vision statement, but it's not a complete definition of corporate strategy.

Corporate Strategy Can Be Best Described By