What a firm gives up by choosing one course of action instead of another is called a(n):

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Opportunity cost represents the cost of the next best alternative forgone in making a decision. This is a fundamental concept in economics and decision-making, as firms have to weigh the benefits of one choice against what they give up in terms of alternatives. A represents a firm's ability to adapt to changing conditions, B refers to the positive outcome of a decision, and D is a concept related to ecosystem services and natural resource management.

What a Firm Gives Up by Choosing One Course of Action