Having a visitor attraction, such as a museum, at a stadium is a good example of:
A) Diversification
B) Generating income when there is no core product taking place
C) Having a confused business model
D) Both a and b

Question

Quizplus · Accepted Answer

Having a visitor attraction such as a museum at a stadium is an example of diversification (i.e. something different to the core product) and therefore an opportunity to generate revenue when there is no core product on offer.

Having a Visitor Attraction, Such as a Museum, at a Stadium