For a consumer behavior standpoint, sport facility managers look at key determinants of success as related to marketing management. Which of the following is a key determinant?

Question

Quizplus · Accepted Answer

Ultimately, sport facility managers look at three key determinants of success as related to marketing management: (1) did the marketing program influence sport consumers to come to the facility; (2) did the advertisements and other collateral materials stimulate sport consumer purchases to come to the facility; and (3) was the spread of information about the sport facility via word of mouth in an effective, controlled, and positive manner. Therefore, all of the choices listed are key determinants; hence Choice D (All of the Above) is correct.

For a Consumer Behavior Standpoint, Sport Facility Managers Look at Key