You are the new marketing director for a new 18,000 seat arena. You currently do not have a major league sports team in your facility. The city barely missing out on attracting an National Hockey League franchise twice in the last few years, and have failed to attract a National Basketball Association team to relocate to your arena. However, you do bring in numerous other types of events on a yearly basis. As the new director, you know your first tasks is to conduct market research to determine the best methods for building awareness for the facility to attract more events (and hopefully a new or relocating franchise), and selling tickets, advertising, and sponsorship inventories. Following the steps of the sport marketing research process, how would you proceed?

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The Answer of You are the new marketing director for a new 18,000 seat arena. You currently do not have a major league sports team in your facility. The city barely missing out on attracting an National Hockey League franchise twice in the last few years, and have failed to attract a National Basketball Association team to relocate to your arena. However, you do bring in numerous other types of events on a yearly basis. As the new director, you know your first tasks is to conduct market research to determine the best methods for building awareness for the facility to attract more events (and hopefully a new or relocating franchise), and selling tickets, advertising, and sponsorship inventories. Following the steps of the sport marketing research process, how would you proceed?

You Are the New Marketing Director for a New 18,000