Frank Mitchell is a U.S. American businessman who was sent to Mexico to head up a manufacturing facility based largely upon his tenure with the company and his success as an accountant. Upon arrival in Mexico, he assumed that it would be "business as usual" (that everything would be the same) since he had previous success with his employees back in the U.S. However, Frank found it increasingly difficult to adjust to the culture and the work values of his team in Mexico - his superficial knowledge of Mexican culture based upon previous language study in high school, trips to Puerto Vallarta, and enjoying Mexican cuisine was certainly not enough. Frank needed to adjust because he was looking at this from an ____________ perspective

Question

Quizplus · Accepted Answer

Frank's assumption that everything would be the same as in the U.S. reflects a lack of understanding and respect for Mexican culture, which is characteristic of ethnocentrism. Ethnocentrism refers to the belief that one's own culture is superior to others, and judging other cultures based on one's own cultural standards.

Frank Mitchell Is a U