In understanding the cultural identity of others, Ting-Toomey explains that one must look at value content and salience. Salience refers to

Question

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Salience refers to the strength of the cultural affiliation, which can impact an individual's cultural identity. Value content refers to the standards or expectations that people hold. Membership in one's ethnic group and in-group association are also relevant factors in understanding cultural identity but are not specifically encompassed by salience. Therefore, the best choice is C, as it directly relates to salience.

In Understanding the Cultural Identity of Others, Ting-Toomey Explains That