Emphasizing the history, tradition and rich cultural heritage of those you deal with as evidence of their great potential, would be, according to Hofstede's cultural dimensions:

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Long-Term Orientation reflects a focus on the future, but it also encompasses a strong value placed on history and tradition. This dimension contrasts with Short-Term Orientation, which values present or immediate outcomes more. By emphasizing history, tradition, and cultural heritage, one aligns with the principles of Long-Term Orientation, which respects and values these aspects as foundations for future growth and potential.

Emphasizing the History, Tradition and Rich Cultural Heritage of Those