To say it is moral to pursue self-interest is to engage Lakoff's nurturing parent frame.

Name: To say it is moral to pursue self-interest is to engage Lakoff's nurturing parent frame.
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Pursuing self-interest is often associated with Lakoff's strict father frame, which emphasizes individual responsibility and discipline. The nurturing parent frame, on the other hand, emphasizes generosity and empathy towards others.

To Say It Is Moral to Pursue Self-Interest Is to Engage