Nordstrom's customer service policies exemplify Heath and Heath's idea of credibility.
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Q16: "Response reinforcing" involves solidifying support from those
Q17: Non-verbals can metacommunicate feelings that are impossible
Q18: One of the major factors leading to
Q19: Frank Luntz's "words that work" is a
Q20: Thomas Paine wrote a famous persuasive tract
Q22: Jane Elliot's schoolroom experiment exemplifies Heath and
Q23: The human-scale principle brings statistics to life
Q24: "Pre-persuasion" establishes how an issue is defined
Q25: Ego involvement shrinks the latitudes of acceptance
Q26: Define the six traits needed to get
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