Oil companies' "man in the street" ads are really anti-ads.
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Q16: VALS is the "values, advertising, legitimacy" survey.
Q17: VALS measures individuals' motivation and resources to
Q18: In the era of hypercommunication, advertising is
Q19: Syncographics is used to determine how, why,
Q20: An example of behavioral targeting is the
Q22: "Scott makes it better for you" is
Q23: Rhetorical questions are often instances of linguistic
Q24: Every selection in advertising is also a
Q25: Explain what VALS is, what it measures,
Q26: Explain and describe Leiss's historical stages of
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