What DM technique has helped discover products likely to be purchased together?
A)Artificial neural networks.
B)Market basket analysis.
C)Induction trees.
D)Decision tables.
E)Logistic regression.

Question

Quizplus · Accepted Answer

Market basket analysis is a DM technique that helps to discover products likely to be purchased together by analyzing customers' purchasing patterns. This analysis is used by retail stores to better organize their shelves and make effective product placement strategies.

What DM Technique Has Helped Discover Products Likely to Be