What goal of CRM systems results in understanding the customer touch points and customer intelligence to allow better recognition of desired services and needs of the customer?
A)Integrate common customer viewpoint across all touch points.
B)Enable response to complex problems in real-time.
C)Derive better ROI from CRM investments.
D)Automate the sales force.
E)Develop data warehouses.

Question

Quizplus · Accepted Answer

The goal of integrating a common customer viewpoint across all touch points involves understanding the customer touch points and customer intelligence to allow better recognition of desired services and needs of the customer. The other options do not directly relate to this goal.

What Goal of CRM Systems Results in Understanding the Customer