A state moves its primary to an earlier date to encourage presidential candidates who would otherwise have skipped that state to campaign there.This is known as

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Front-loading refers to the practice of scheduling presidential primaries earlier in the election season in an effort to give more influence to a state or region's voters, and to encourage candidates to campaign there. By moving its primary to an earlier date, a state can shift the balance of power in the nomination process and potentially give a boost to candidates who might not have otherwise given that state much attention.

A State Moves Its Primary to an Earlier Date to Encourage