Social influence is the effect that individuals or groups have on a person's attitudes and behavior.

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Social influence is a well-studied phenomenon in social psychology that explains the effects of external factors on a person's beliefs, behaviors, and attitudes. Social influence can occur in many forms, such as persuasion, conformity, obedience, and social comparison, and can be both positive and negative. It involves the use of various tactics, such as information, norms, social pressure, authority, and emotional appeals, to change or reinforce a person's understanding or behavior.

Social Influence Is the Effect That Individuals or Groups Have