When a company successfully manufactures and markets a new product, it is engaged in ________.
A) creativity
B) R & D
C) mentoring
D) innovation

Question

Quizplus · Accepted Answer

Innovation involves creating a new product or process that adds value to the market. When a company successfully manufactures and markets a new product, it can be considered innovative. R&D (research and development) may be a part of the innovation process, but it is not the same as innovation itself. Creativity and mentoring are important aspects of business but are not directly related to the successful manufacturing and marketing of a new product.

When a Company Successfully Manufactures and Markets a New Product