In choosing a medium, one of the most significant trade-offs is between ________ and the amount of time it takes to communicate the message by using the medium.
A) convenience
B) feedback level
C) information richness
D) personal preferences

Question

Quizplus · Accepted Answer

Information richness refers to the ability of a medium to convey multiple cues (verbal, nonverbal, visual, etc.) and provide immediate feedback. The higher the information richness, the more effective the communication is likely to be. However, high information richness also requires more time to communicate the message, which may not always be feasible. Therefore, there is a trade-off between information richness and time, and choosing a medium involves finding the right balance between the two.

In Choosing a Medium, One of the Most Significant Trade-Offs