Decision makers tend to take more risks when they frame or view decisions in positive terms rather than in negative terms.

Name: Decision makers tend to take more risks when they frame or view decisions in positive terms rather than in negative terms.
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Question

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Decision makers tend to take more risks when they frame or view decisions in negative terms (for example, as a way to recover money that has been lost) rather than in positive terms (for example, as a way to generate more money).

Decision Makers Tend to Take More Risks When They Frame