Using small commitments to leverage bigger ones is called the ______ strategy.
A) "one for the road"
B) "catching bigger fish"
C) "foot in the door"
D) "killing two birds with one stone"

Question

Quizplus · Accepted Answer

The strategy of using small commitments to leverage bigger ones is called the "foot in the door" strategy. This term reflects the idea that once someone has agreed to a small request (like putting their foot in the door), they are more likely to agree to a bigger request later on (like letting someone come all the way in). It is a well-known and effective persuasion technique used in marketing and sales. None of the other options are related to this concept.

Using Small Commitments to Leverage Bigger Ones Is Called the ______