The ______ principle is based on the notion that when opportunities are less available, they appear more valuable.
A) liking
B) social proof
C) scarcity
D) reciprocity

Question

Quizplus · Accepted Answer

The scarcity principle suggests that people tend to place higher value on things that are scarce or limited in availability. This principle is often used in marketing and sales to create a sense of urgency and encourage people to act quickly before a product or service becomes unavailable.

The ______ Principle Is Based on the Notion That When