How business units and product lines fit together in a logical way is the essence of:
A) business-level strategy.
B) portfolio strategy.
C) competitive strategy.
D) financial strategy.
E) functional strategy.

Question

Quizplus · Accepted Answer

Portfolio strategy involves managing multiple business units and product lines in a way that maximizes overall performance and meets overall strategic objectives. It involves determining how the different business units and product lines fit together and allocating resources accordingly. Therefore, how business units and product lines fit together in a logical way is the essence of portfolio strategy.

How Business Units and Product Lines Fit Together in a Logical