Many chain stores have category captains, who are individuals funded by the powerful ________ with the intention of maximizing profits for the retailer.
A) Producers
B) Wholesalers/distributors
C) Retailers
D) Customers

Question

Quizplus · Accepted Answer

Category captains are typically funded by producers or manufacturers. These individuals work with retailers to manage product categories with the goal of maximizing sales and profits for the retailer, often through optimizing product assortments, shelf layouts, and promotional strategies.

Many Chain Stores Have Category Captains, Who Are Individuals Funded