Compare and contrast diffusion of innovations theory with communication accommodation theory. In your well-written essay, be sure to address each of the following:
a. Who is primarily responsible for developing each theory?
b. How, if at all, are these two theories similar? How are they distinct?
c. How do both theories incorporate convergence and divergence into their explanations of social change?
d. Compare both theories in terms of their scope and level of analysis. How broad or narrow are both theories, and what levels of analysis would be most conducive to testing hypotheses derived from both theories?

Question

Quizplus · Accepted Answer

The Answer of Compare and contrast diffusion of innovations theory with communication accommodation theory. In your well-written essay, be sure to address each of the following:
a. Who is primarily responsible for developing each theory?
b. How, if at all, are these two theories similar? How are they distinct?
c. How do both theories incorporate convergence and divergence into their explanations of social change?
d. Compare both theories in terms of their scope and level of analysis. How broad or narrow are both theories, and what levels of analysis would be most conducive to testing hypotheses derived from both theories?

Compare and Contrast Diffusion of Innovations Theory with Communication Accommodation