Maslow's need hierarchy theory helps us understand
A) why consumers choose some products over others.
B) why consumers sometimes pay more for prestigious versions of products.
C) how products like food can fulfill physiological needs and also be relevant to esteem needs
D) all of the above

Question

Quizplus · Accepted Answer

Maslow's need hierarchy theory explains why consumers choose some products over others (such as products that fulfill higher-level esteem or self-actualization needs), why consumers are willing to pay more for prestigious versions of products (to fulfill esteem or self-actualization needs), and how products like food can fulfill physiological needs while also being relevant to higher order needs like esteem (such as purchasing expensive or gourmet foods as a status symbol).

Maslow's Need Hierarchy Theory Helps Us Understand