This type of power source arises because a target person complies because he or she identifies with the agent exerting the power and wants to gain his or her approval.

Question

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Referent power arises from a person's desire to be like or be liked by the agent exerting the power. The target person identifies with the agent and wants to gain his or her approval or acceptance. This can result in compliance with the wishes or requests of the agent. Expert power arises from the agent's knowledge or expertise in a particular area, legitimate power from the agent's position or status, and reward power from the agent's ability to provide rewards or incentives.

This Type of Power Source Arises Because a Target Person