The concept of heuristics means a rule-of-thumb strategy or good guide to follow in order to shorten the time it takes to make a decision. Psychology literature tells us that heuristics can lead to systematic biases in decision making, what psychologists refer to as cognitive biases. In the context of finance, these biases lead to errors in making ________.
A) accounting decisions.
B) investment decisions.
C) heuristic decisions.
D) psychological decisions.
Correct Answer:
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