Focus groups are ______________in which an analyst meets with a collection of similarly situated, but usually unrelated persons, for purposes of uncovering information about a topic.

Question

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Focus groups are guided conversations where an analyst gathers a group of individuals who are similar in certain aspects, such as demographics or purchasing habits, to discuss a topic of interest. They are not paper and pencil tasks, very large groups, or online and anonymous chats.

Focus Groups Are ______________In Which an Analyst Meets with a Collection