The reason that manufacturers use celebrity endorsements of their products is because they believe the Pygmalion effect will help sell their products.

Question

Quizplus · Accepted Answer

Manufacturers use celebrity endorsements because they believe the popularity and positive image of the celebrity will transfer to the product, increasing its appeal to consumers, not specifically because of the Pygmalion effect, which relates to the phenomenon where higher expectations lead to an increase in performance.

The Reason That Manufacturers Use Celebrity Endorsements of Their Products