Marriott Hotels is considering the acquisition of a furniture-making business.What type of strategy is Marriott most likely pursuing?
A) consolidation
B) diversification
C) concentration
D) geographic expansion

Question

Quizplus · Accepted Answer

A diversification corporate strategy suggests that a firm will expand by adding new product lines. Consolidation refers to reducing a firm's size, while concentration implies that a firm will offer one product or product line. In geographic expansion, the company grows by entering new territorial markets.

Marriott Hotels Is Considering the Acquisition of a Furniture-Making Business